What top event professionals are saying
after seeing TRAKKER.
TRAKKER is your event tracking software
for automated lead generation at trade fairs.
Our event marketing software analyzes visitor movements in real time and generates qualified trade fair leads, detailed target group profiles and actionable insights. Ideal for follow-ups, CRM imports and data-based campaigns.
Fully automated, no scans, no manual hassle.
Event Lead Generation is broken.
Exhibitors struggle with incomplete visitor data, manual lead capturing and a lack of follow-up. Valuable insights into visitor behavior remain unused. Without data-based analyses of interests, dwell time and interactions, the trade fair potential is wasted.
The result: valuable trade fair leads lost, investment wasted.
Make your event the smartest investment your exhibitors make.
TRAKKER provides insights for exhibitors - and a real-time overview for organizers.
Get more out of your trade fair
5 steps to leads, insights & impact.
As event marketing software, TRAKKER delivers precise live data
& high-quality trade fair leads with just one device per visitor.
No app. No scans. No hassle.
Real-Time Event Tracking & Analytics
With centimeter-precise tracking, TRAKKER analyzes visitor movements, dwell times, and interactions live on the event floor.
Movement data is automatically linked to registration information and external systems (e.g., HubSpot, Salesforce) – delivering leads with real context (location, industry, interests, origin).
Data-Driven Audience Activation
Our event marketing software enables you to analyze and activate trade show leads directly within TRAKKER – via mailings, CRM exports, or social ads.
All data is campaign-ready, deeply segmented, and instantly transferable into marketing automation or CRM systems.
Strategic Insights
TRAKKER delivers actionable insights for the future:
Which target groups responded most?
Where did your best leads come from?
Which content generated relevance?
Use these insights to invite the right audiences, fine-tune your brand communication, and launch geo-targeted campaigns.
Make every trade show your best investment.
Automated Event Lead Capture
Lead generation at trade shows runs automatically: every visitor is detected, segmented, and provided as a qualified trade show lead.
Through precise visitor analytics, TRAKKER identifies thematic interests based on time spent in specific zones (e.g., “Automotive”) and enriches audience profiles, graphs, and lead lists – with zero manual effort.
Performance Optimization
Our event tracking software helps you measure the effectiveness of your trade show presence: visitor frequency, dwell time, interactions, and heatmaps reveal what resonates – and when your booth is over- or understaffed.
This allows you to plan staffing, lead goals, and booth design based on evidence – for maximum impact on site.
As an organizer, you can evaluate and optimize entire hall layouts and thematic zones.
Event-Level Tracking – Directly Integrated.
Faster, more precise and better converting trade show leads.
Analyze audience
behavior live
Leverage real-time
data intelligently
Boost performance with measurable impact
Run campaigns
with high precision
Ideal for Exhibitors and Organizers Who Want to Harness Data and Maximize Event Impact
Rethinking Event Marketing
Data-driven. Automated. Efficient.
-
Identify Weak Points in Real Time
Use precise event tracking to detect inefficient areas instantly – from booth design to staffing.
-
Intelligently Manage Visitor Flow
Guide visitors dynamically across your space – with live data for optimal space and personnel planning.
-
Fine-Tune Based on Target Groups
Continuously adapt your trade show strategy – based on dwell time and interaction insights.
10+ years of event & marketing expertise.
Now united in a high-performance lead engine.
Detailed Target Audience Analysis
Visualized audience profiles based on real data.
Deeper insights instead of guesswork.
No cameras, no scans, no guesswork - just data.
Geographic visibility at a glance:
See exactly where your event leads come from
Complete Overview
Your reach knows no limits – visualized by interest and region.
Global event lead insights, mapped by audience clusters.
Real Value – in Real-Time.
TRAKKER shows what works – and where potential lies.
Identify visitor interests instantly and steer campaigns, messaging, and offers with precision.
For greater impact, more leads, and maximum ROI.
All Data, Perfectly Organized.
Data the way you need it - as a diagram, heatmap or list.
Privacy-first - by design.
Stay in control – wherever you are, on any device.
Seamlessly optimized for smartphone, tablet, and desktop.
Anywhere, anytime.
Redefining Data Collection
With TRAKKER, gain precise insights into visitor flows, interests, and dwell times – no apps, no QR codes, no cameras.
By combining intelligent event tracking software with innovative hardware, TRAKKER empowers you to make real-time decisions and boost lead generation at trade shows with accuracy.
TRAKKER relies on a network of smart tracking devices and sensors to capture visitor movement in real time – fully automated and privacy-compliant.
The platform integrates seamlessly with your existing systems and delivers actionable, GDPR-compliant data for event tracking and lead generation – ready to deploy.
Technology that
makes the difference
Tailored Support for Exhibitors & Organizers
Not everyone needs guidance – but those who want it, get it.
Together with strong partners, we support you upon request.
Strategy & Goal Setting
In a free initial consultation, we analyze your potential for greater marketing strategy.
System Integration
Export your data to CRM, advertising, and newsletter tools – for targeted follow-up.
Campaign Optimization
Recommendations for space utilization,
messaging, and communication strategy.
Training & Enablement
We train your team to successfully use TRAKKER in sales and marketing.
Why I Built TRAKKER
As an event manager and online marketer, I spent years watching the untapped potential at trade shows:
Crowded booths – but hardly any usable data.
High costs – but little measurable success.
And many exhibitors unsure how to use data or unlock the full potential of a trade fair.
With TRAKKER, we set out to change that – by creating a tool that supports exhibitors from preparation to follow-up, ensuring trade shows deliver the value they truly deserve.
— Alex Nikonov, Founder
Built for real-world events.
Trusted by innovators.
Transparent and GDPR-compliant data processing.
Modular deployment – from small areas to large-scale halls.
Currently in Use at
Internal Pilot Events
Developed in collaboration
with event and marketing experts.
