What top event professionals are saying
after seeing TRAKKER.
Boost Your Event in 4 Steps with TRAKKER
1. Innovative Real-time Data Collection
TRAKKER tracks the positions, movements, and interactions of people and objects in space and time.
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With centimeter-level precision, all your relevant data becomes visible through real-time analysis.
3. Performance Marketing
Utilize our comprehensive features for personalized marketing. Our asset management and mailing system allow you to reach out to your assets or guide visitors through spaces.
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We support gamification, in-house marketing, regional campaigns, and workforce planning, developing tailored concepts based on the data collected.
2. Data-driven Conversions
Our data analysis tool helps you identify, define, and precisely target your audience.
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TRAKKER automates lead generation and highlights the most effective spots for product placements and advertisements and identifies areas with high bounce rates.
4. Marketing Strategy Optimization
Effectively and sustainably use our platform as your marketing hub.
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This includes continuous optimization, monitoring audience development, leveraging marketing features, and identifying regional marketing potentials.
Real Value – in Real-Time.
TRAKKER is your go-to event analytics tool for optimizing existing strategies and implementing direct actions.
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TRAKKER provides valuable insights into customer behavior and preferences, enabling you to tailor marketing efforts to your audience’s needs and interests, maximizing ROI.
Precise Target Audience Monitoring
Real-time
Data Collection
Performance
& Process Optimization
Targeted Marketing Campaigns
Built for Smarter Event Marketing
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Identify Marketing Potentials:
Highlight underperforming areas and uncover opportunities.
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Process Improvements:
Fine-tune your staffing based on real-time data.
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Real-Time Analytics:
View data in real time to optimize booth setups, layout, and personnel engagement.
Built by a team with 10+ years in event management and online marketing — combining both worlds into one powerful lead engine for exhibitions.
Detailed Target Audience Analysis
No cameras, no scans, no guesswork - just data.
International Maps
Visible distribution of your target audience
based on interest profiles.
International Distribution Overview
All Data, Perfectly Organized.
Privacy-first - by design.
Keep your data under control, anytime, anywhere,
optimized for mobile devices.
Anywhere, any time.
Redefining Data Collection
TRAKKER offers comprehensive insights into movement patterns, customer interests and demographics, and product placements. Through precise data analysis, you can make informed decisions in real-time. With TRAKKER, you stay informed at all times and can respond quickly to changes to ensure sustainable success.
TRAKKER uses both hardware and software to track and manage asset positions and statuses precisely. Using innovative tracking technologies like Bluetooth Low Energy (BLE) and integrations such as NFC, databases, and apps, TRAKKER offers diverse opportunities for data refinement and interaction with visitors or staff.
The seamless integration into existing systems makes TRAKKER highly efficient and applicable to any business case.
Stay Ahead with Advanced Asset Tracking
Solutions for Your Industry
Transform Exhibitions and Events into Efficient Marketing Experiences with TRAKKER.
Our data analysis tool acts as your co-pilot, offering comprehensive movement analytics and insights into your target audience's behavior.
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Achieve a more profitable revenue increase with targeted marketing strategies:
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Analyze and visualize the customer journey to optimize touchpoints
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Identify visitor hotspots for focused advertising
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Plan workforce resources using customer peak times
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Optimize, direct, and measure visitor flows
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Engage target groups with personalized marketing efforts
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Conduct competitive analysis through market positioning
TRAKKER was built to help event organizers and venues unlock the full potential of their spaces
— with visible, actionable data.
What You Get with TRAKKER
Free Application Check
We offer a free consultation to analyze potential applications and define issues and opportunities for your business.
Problems
& Opportunities
Identify challenges, uncover opportunities, and understand your target audience and product interest.
Optimization
& Marketing
Optimize the use of your space for profitability and execute tailored marketing campaigns.
Monitoring
& Training
Train your staff to use our platform sustainably, recognize opportunities and problem areas, and respond effectively.
Why I Built TRAKKER
Coming from a background in event management and online marketing, I kept seeing the same gap: exhibitors spend thousands on their booths — but miss out on massive opportunities when it comes to leads and data-driven optimization.
That’s why I teamed up with my crew to build TRAKKER.
A tool that captures every valuable data point from start to finish, analyzes visitor behavior, and turns interest into measurable results — GDPR-compliant and insight-rich.
— Alex Nikonov, Founder
Built for real-world events. Trusted by innovators.
GDPR-compliant.
Fully anonymized tracking.
Designed for transparency,
not surveillance.
Currently in use at private test events in Germany.
Developed in collaboration with experienced event managers.
Are you ready
for the next level?
In Today’s Digital Era, Data is Your Most Valuable Asset
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To help you unlock the full potential of your data, we developed TRAKKER – the ultimate marketing, data analysis, and tracking tool.
Make your data visible, identify optimization opportunities, and uncover marketing potentials at a glance.
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The decision is yours: Are you ready to give your data more value?